Welcome to the Healthcare News Reader Demographic Distribution page! This is where you will see information about who receives Healthcare News publications. As shown below, more than 450,000 healthcare leaders throughout the U.S. receive Healthcare News publications and our email announcements.
The leftmost column shows the position classification of our readers. Positions in the Executive section are director and higher. Positions in the Managerial & Professional section are generally exempt, manager and professional positions. Clinical positions are direct care providers. Totals are summarized by industry and presented in the second through seventh columns and totaled in the eighth column.
We offer the Healthcare News at no cost or obligation to everyone in this demographic.
| Reader Demographics as of July 2023 | |||||||
|---|---|---|---|---|---|---|---|
| Position Classification | Industry Classification | ||||||
| Hospital | Medical Clinic | Other Provider | Insurance Company | Consultants | All Other | Total | |
| Executive | |||||||
| Chief | 2,359 | 674 | 889 | 124 | 454 | 741 | 5,211 |
| Operations | 1,072 | 625 | 531 | 161 | 96 | 193 | 2,678 |
| Finance | 1,703 | 573 | 585 | 272 | 123 | 223 | 3,479 |
| Medical Management | 4,014 | 1,210 | 416 | 356 | 63 | 336 | 6,395 |
| Marketing & Sales | 1,938 | 383 | 637 | 415 | 189 | 303 | 3,865 |
| Human Resources | 1,370 | 383 | 460 | 141 | 106 | 208 | 2,668 |
| Information Technology | 245 | 46 | 31 | 37 | 21 | 29 | 409 |
| Legal & Compliance | 978 | 279 | 338 | 327 | 131 | 261 | 2,314 |
| Education | 1,345 | 194 | 41 | 2 | 1 | 613 | 2,196 |
| Nursing | 2,681 | 297 | 254 | 51 | 35 | 176 | 3,494 |
| All Other | 14,800 | 2,543 | 4,176 | 2,110 | 662 | 2,151 | 26,442 |
| Total Executive | 32,505 | 7,207 | 8,358 | 3,996 | 1,881 | 5,234 | 59,181 |
| Managerial & Professional | |||||||
| Human Resources | 5,831 | 1,401 | 1,717 | 879 | 376 | 976 | 11,180 |
| Operations | 53,566 | 11,819 | 9,277 | 14,629 | 1,323 | 7,256 | 97,870 |
| Marketing and Sales | 3,935 | 895 | 1,176 | 3,291 | 270 | 731 | 10,298 |
| Finance | 7,668 | 2,010 | 1,922 | 2,163 | 308 | 1,099 | 15,170 |
| Information Technology | 2,435 | 413 | 224 | 771 | 97 | 325 | 4,265 |
| Practice Manager | 1,719 | 1,008 | 274 | 67 | 26 | 166 | 3,260 |
| Nurse Manager | 6,734 | 829 | 467 | 265 | 24 | 201 | 8,520 |
| Total Managerial & Professional | 81,888 | 18,375 | 15,057 | 22,065 | 2,424 | 10,754 | 150,563 |
| Clinical | |||||||
| NP/PA | 7,802 | 5,059 | 651 | 183 | 13 | 300 | 14,008 |
| Registered Nurse | 61,734 | 3,852 | 2,106 | 1,378 | 88 | 1,091 | 70,249 |
| Physician | 20,758 | 12,419 | 1,507 | 313 | 26 | 1,547 | 36,569 |
| Radiology Technicians | 8,377 | 1,377 | 174 | 49 | 4 | 29 | 10,010 |
| Nursing Assistant | 9,445 | 2,825 | 1,106 | 174 | 15 | 148 | 13,713 |
| Lab Tech | 4,418 | 538 | 1,232 | 24 | 8 | 157 | 6,377 |
| Pharmacist | 8,322 | 796 | 719 | 881 | 37 | 244 | 10,999 |
| OT/PT/SP | 10,034 | 1,352 | 2,841 | 77 | 12 | 156 | 14,472 |
| LVN/LPN | 2,165 | 421 | 490 | 77 | 5 | 46 | 3,204 |
| Surgical Tech | 2,297 | 244 | 27 | 14 | 4 | 3 | 2,589 |
| Behavioral Health | 7,479 | 2,053 | 11,748 | 626 | 75 | 2,067 | 24,048 |
| All Other Clinical | 29,201 | 5,092 | 4,274 | 1,689 | 181 | 2,900 | 43,337 |
| Total Clinical | 172,032 | 36,028 | 26,875 | 5,484 | 468 | 8,688 | 249,575 |
| Grand Total | 286,425 | 61,610 | 50,290 | 31,545 | 4,773 | 24,676 | 459,319 |