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Executive Director of Marketing and Brand Strategy, Chicago, IL


Organization: UChicago Medicine
Category: Executive Director
Location: Chicago, IL
Date Job Posted: July 19, 2022
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The Executive Director of Marketing and Brand Strategy develops brand marketing strategy in collaboration with the SVP, Chief Marketing and Communications Officer and the Executive Director of Clinical and Provider Marketing utilizing consumer insights and market data. This leader has direct oversight of marketing research, advertising and media agency management, sponsorships as well as clinical service marketing for assigned areas across the UChicago system. In this position, you will lead a team to develop marketing programing that differentiates and builds reputation of the UChicago Medicine brand, creates preference among target consumers and grows clinical service volume. The Executive Director works closely with Physician Leaders, Clinical Operations, and marketing team peers to determine areas of growth and distinction and build strategies that elevate the UChicago brand reputation regionally/nationally and drive volume.

Requirements

A collaborative and strategic marketing leader with:

  • Bachelor’s Degree in business, marketing or related discipline.
  • Master’s Degree in business, marketing/communications, or healthcare administration preferred.
  • A minimum of 15 years in progressively advancing marketing roles, ideally within a healthcare environment, with a minimum of seven years of supervisory experience.
  • Hands-on healthcare marketing experience.
  • Superb project management skills, critical and creative thinking skills with the ability to successfully perform in a fast-paced, collaborative environment.
  • Experience managing budgets and market research projects.
  • Ability to manage a diverse team, support a range of physicians and healthcare executives, and take the lead on managing external advertising agency relationships.

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