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Healthcare News Reader Demographic Distribution

Welcome to the Healthcare News Reader Demographic Distribution page!  This is where you will see information about who receives Healthcare News publications. As shown below, more than 400,000 healthcare leaders throughout the U.S. receive Healthcare News publications and our email announcements.

The leftmost column shows the position classification of our readers. Positions in the Executive section are director and higher. Positions in the Managerial & Professional section are generally exempt, manager and professional positions. Clinical positions are direct care providers. Totals are summarized by industry and presented in the second through seventh columns and totaled in the eighth column.

We offer the Healthcare News at no cost or obligation to everyone in this demographic.

Reader Demographics as of April 2021
Position Classification Industry Classification
  Hospital Medical Clinic Other Provider Insurance Company Consultants All Other Total
Executive
Chief 2,226 696 580 136 501 705 4,844
Operations 1,131 578 362 148 92 202 2,513
Finance 1,713 570 420 251 105 198 3,257
Medical Management 3,849 1,104 285 281 26 304 5,849
Marketing & Sales 1,686 321 373 403 137 297 3,217
Human Resources 1,294 348 287 109 50 161 2,249
Information Technology 303 58 29 46 22 32 490
Legal & Compliance 984 283 198 299 136 244 2,144
Education 1,261 215 53 4 1 697 2,231
Nursing 2,413 266 185 47 15 91 3,017
All Other 15,043 2,424 2,719 1,827 648 2,163 24,824
Total Executive 31,903 6,863 5,491 3,551 1,733 5,094 54,635
Managerial & Professional
Human Resources 5,765 1,379 1,110 750 176 973 10,153
Operations 56,692 13,145 7,158 11,903 1,503 7,609 98,010
Marketing and Sales 3,760 925 874 2,850 277 843 9,529
Finance 7,096 1,980 1,256 1,646 288 996 13,362
Information Technology 2,974 462 231 830 70 406 4,973
Practice Manager 1,652 1,143 237 55 24 161 3,272
Nurse Manager 5,889 807 346 187 19 169 7,417
Total Managerial & Professional 83,828 19,841 11,212 18,221 2,357 11,157 146,616
Clinical
NP/PA 7,226 5,293 411 148 5 264 13,347
Registered Nurse 58,978 4,353 1,582 974 65 952 66,904
Physician 19,957 13,961 1,085 270 31 1,623 36,927
Radiology Technicians 8,370 1,260 110 41 3 38 9,822
Nursing Assistant 7,544 2,624 467 178 10 150 10,973
Lab Tech 4,200 552 850 25   202 5,829
Pharmacist 8,046 809 513 655 25 236 10,284
OT/PT/SP 9,756 1,195 2,220 72 18 140 13,401
LVN/LPN 1,639 418 301 45 2 44 2,449
Surgical Tech 2,274 224 22 13   4 2,537
Behavioral Health 6,799 2,137 6,673 430 21 1,920 17,980
All Other Clinical 26,511 5,187 3,194 1,415 177 2,754 39,238
Total Clinical 161,300 38,013 17,428 4,266 357 8,327 229,691
Grand Total 277,031 64,717 34,131 26,038 4,447 24,578 430,942