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Healthcare News Reader Demographic Distribution

Welcome to the Healthcare News Reader Demographic Distribution page!  This is where you will see information about who receives Healthcare News publications. As shown below, more than 450,000 healthcare leaders throughout the U.S. receive Healthcare News publications and our email announcements.

The leftmost column shows the position classification of our readers. Positions in the Executive section are director and higher. Positions in the Managerial & Professional section are generally exempt, manager and professional positions. Clinical positions are direct care providers. Totals are summarized by industry and presented in the second through seventh columns and totaled in the eighth column.

We offer the Healthcare News at no cost or obligation to everyone in this demographic.

Reader Demographics as of September 2022
Position Classification Industry Classification
  Hospital Medical Clinic Other Provider Insurance Company Consultants All Other Total
Executive
Chief 2,427 667 785 128 477 733 5,217
Operations 1,119 593 484 160 86 194 2,636
Finance 1,664 571 534 272 119 213 3,373
Medical Management 3,954 1,100 360 363 37 332 6,146
Marketing & Sales 1,918 389 551 420 159 298 3,735
Human Resources 1,290 355 404 141 78 168 2,436
Information Technology 266 49 33 45 18 28 439
Legal & Compliance 941 266 268 330 126 229 2,160
Education 1,420 210 41 3 1 681 2,356
Nursing 2,598 279 245 54 23 159 3,358
All Other 14,780 2,499 3,744 2,111 632 2,135 25,901
Total Executive 32,377 6,978 7,449 4,027 1,756 5,170 57,757
Managerial & Professional
Human Resources 5,548 1,378 1,483 895 211 937 10,452
Operations 54,582 12,344 8,688 14,669 1,298 7,175 98,756
Marketing and Sales 3,870 945 1,091 3,327 234 748 10,215
Finance 7,649 2,035 1,803 2,154 290 1,021 14,952
Information Technology 2,578 404 238 782 66 342 4,410
Practice Manager 1,670 1,072 274 68 26 158 3,268
Nurse Manager 6,367 794 454 266 19 180 8,080
Total Managerial & Professional 82,264 18,972 14,031 22,161 2,144 10,561 150,133
Clinical
NP/PA 7,442 4,839 654 209 6 273 13,423
Registered Nurse 59,964 3,929 2,158 1,468 80 1,060 68,659
Physician 20,740 12,509 1,190 327 25 1,553 36,344
Radiology Technicians 8,208 1,431 183 53 3 27 9,905
Nursing Assistant 8,823 2,796 772 194 9 151 12,745
Lab Tech 4,329 540 918 28   172 5,987
Pharmacist 8,112 818 765 965 38 259 10,957
OT/PT/SP 9,699 1,245 2,509 81 13 110 13,657
LVN/LPN 1,988 431 521 79 2 43 3,064
Surgical Tech 2,232 238 25 15 2 4 2,516
Behavioral Health 7,321 1,965 12,221 654 52 1,815 24,028
All Other Clinical 28,101 5,042 3,973 1,722 174 2,949 41,961
Total Clinical 166,959 35,783 25,889 5,795 404 8,416 243,246
Grand Total 281,600 61,733 47,369 31,983 4,304 24,147 451,136