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Healthcare News Reader Demographic Distribution

Welcome to the Healthcare News Reader Demographic Distribution page!  This is where you will see information about who receives Healthcare News publications. As shown below, more than 360,000 healthcare leaders throughout the U.S. receive Healthcare News publications and our email announcements.

The leftmost column shows the position classification of our readers. Positions in the Executive section are director and higher. Positions in the Managerial & Professional section are generally exempt, manager and professional positions. Clinical positions are direct care providers. Totals are summarized by industry and presented in the second through seventh columns and totaled in the eighth column.

We offer the Healthcare News at no cost or obligation to everyone in this demographic.

Reader Demographics as of April 2019
Position Classification Industry Classification
  Hospital Medical Clinic Other Provider Insurance Company Consultants All Other Total
Executive
Chief 1,580 743 538 143 532 701 4,237
Operations 896 540 320 130 73 187 2,146
Finance 1,653 657 422 223 94 198 3,247
Medical Management 3,437 1,007 248 234 31 302 5,259
Marketing & Sales 1,192 289 273 309 126 259 2,448
Human Resources 1,111 327 232 84 52 137 1,943
Information Technology 348 60 28 50 24 22 532
Legal & Compliance 902 279 190 232 152 214 1,969
Education 994 73 24 4   648 1,743
Nursing 2,019 240 187 42 12 112 2,612
All Other 13,264 2,324 2,419 1,438 614 2,043 22,102
Total Executive 27,396 6,539 4,881 2,889 1,710 4,823 48,238
Managerial & Professional
Human Resources 5,267 1,301 976 586 177 866 9,173
Operations 54,044 12,294 7,197 9,541 1,509 6,840 91,425
Marketing and Sales 3,012 822 683 2,143 268 693 7,621
Finance 5,698 1,603 961 1,254 212 672 10,400
Information Technology 2,515 362 152 631 89 168 3,917
Practice Manager 1,488 1,137 278 45 22 154 3,124
Nurse Manager 4,590 621 260 130 28 140 5,769
Total Managerial & Professional 76,614 18,140 10,507 14,330 2,305 9,533 131,429
Clinical
NP/PA 5,465 5,483 409 122 16 284 11,779
Registered Nurse 49,857 3,326 1,575 826 47 924 56,555
Physician 15,362 14,844 1,153 242 38 1,544 33,183
Radiology Technicians 7,118 1,097 104 42 4 19 8,384
Nursing Assistant 5,099 2,161 469 121 13 90 7,953
Lab Technician 3,760 383 432 18   133 4,726
Pharmacist 6,685 696 491 457 18 167 8,514
OT/PT/SP 8,023 1,104 1,971 60 11 117 11,286
LVN/LPN 1,117 353 265 40 5 47 1,827
Surgical Technician 1,884 240 20 10   5 2,159
Behavioral Health 5,223 1,892 5,083 272 27 1,541 14,038
All Other Clinical 20,164 3,516 2,675 880 102 1,832 29,169
Total Clinical 129,757 35,095 14,647 3,090 281 6,703 189,573
Grand Total 233,767 59,774 30,035 20,309 4,296 21,059 369,240