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Frances Roelfsema, MBA, Moss Adams Bob Van Gelder, MBA, RN, Moss Adams

COVID-19 Financial Recovery: Leverage Your Workforce to Prepare for the Future

By Frances Roelfsema, MBA
Moss Adams

By Bob Van Gelder, RN, MBA
Moss Adams

See all this Month's Articles

Original Publish Date: April 6, 2021

Health care leaders endured a challenging 12 months following the outbreak of the COVID-19 pandemic, potentially the most trying of their careers. As the other side of the pandemic approaches, hospitals that survived its financial toll can begin to evaluate how to recover and improve their financial performance as well as prepare for their organization’s long-term financial stability.

While hospitals in different regions will continue to experience varying consequences from the pandemic, your organization can start developing thoughtfully crafted plans to position for a more stable world, now.

Below, we outline strategies for the future and explore how focusing on your workforce can help you plan for what’s next.

What Labor Factors Should Hospitals Keep in Mind?

Labor costs typically make up 50%–55% of a hospital’s operating expense structure; focusing on labor expense should be a top priority to position your organization to meet current and future needs.

Fortunately, improving labor productivity doesn’t necessarily equate to reducing your workforce.

It does, however, require a serious analysis of financial performance; labor costs; productivity benchmarking against peer hospitals; and thoughtfully designing, communicating, and deploying performance improvement tactics throughout your organization.

What Pitfalls Should Hospitals Avoid While Planning for Recovery?

Common mistakes can arise while executing a large financial improvement initiative or turnaround project, and these mistakes strongly correlate with project failure or significant underperformance.

Common Leadership Pitfalls

The following gaps in leadership oversight can significantly hinder your initiative’s potential:

If your leadership team can commit to avoiding these common pitfalls, embarking on a plan to improve your labor operating expenses can be easier to implement.

Operational Strategies to Drive Success

Here are some key take-aways to help drive your success:

What Will Recovery Planning Look Like for an Organization?

Planning should take place over three phases.

Phase One: Conduct a Current Assessment

The first step to improving performance is to assess your current state. Current performance versus budget expectations is a critical indicator for your organization’s financial health.

Benchmarking performance against regional and volume-based peers is another often overlooked but vital assessment. Publicly available data, as well as proprietary databases from various organizations, can help provide insights into how your organization performs and what may be reasonably attainable through improvement initiatives.

Perform High-Level Benchmarking

In the scenario below, a hospital performs in the lowest quartile compared to its peers.

Usually, failing to correct this situation comes with negative consequences, and thus the status quo likely isn’t sustainable.

Graph of Productive FTE/adjusted occupied beds

Identify Department-Level Opportunities

First, identify areas that warrant further attention by engaging with department directors and managers as part of an initial performance assessment.

Establishing trust with department leaders requires asking the right questions to understand all the variables that may impact the poor performance results.

Important questions to ask include:

Phase Two: Identify Solutions

Communicate the Vision

As you evaluate opportunities and your labor efficiencies, engage in robust dialogue with key stakeholders to garner support for the performance improvement vision.

Commit to labor targets with a clear understanding of the benefits. Targets should then be assigned to individual executives, directors, and managers based on the results of the phase-one assessment.

Support and Empower Department Managers

Follow these steps to support your managers:

  1. Support and empower managers. Empower the department managers to develop appropriate solutions to the challenge they’ve been presented. Provide support to managers with large targets or those with less apparent strengths to creatively close the gaps throughout the process.
  2. Connect with an outside consultant. Consider leveraging consultants with expertise in labor cost management to help managers examine all the key levers, including ascertaining managers’ own ideas and vetting and quantifying the impacts.
  3. Provide industry insight. Share relevant industry best practices that might help your organization.
  4. Base decisions on data. Perform detailed modeling and other analytics to help identify opportunities.

In addition to supporting managers as they develop needed solutions and turn them into action plans for meeting their targets, a good leader will:

Phase Three: Implement Your Plan

Implementation is typically the most challenging phase. Successful leaders will provide support, monitor progress, remove barriers, verify communication continues, and hold people accountable for achieving their results.

The initiative and the business imperative need to remain highly visible to keep people engaged and moving in the same direction.

As this phase concludes, it’s important to develop plans to continue monitoring all impacts and address any slippage to hold the gains.

Success Story Examples

Hospitals that have successfully utilized these strategies include:

What Next Steps Can a Hospital Take?

Assessing results and identifying performance gaps or opportunities for improvement may not only be warranted, but also critical for the hospital’s overall performance.

Action is required; leadership needs to engage stakeholders, including physicians, nurses and staff to craft a careful, detailed path forward. This involves the following actions:

Seek Guidance for Your Strategies

Organizations that choose to create complex improvement initiatives on their own could reach sustainable results much more slowly, or they may fail to focus on the right opportunities and avoid less productive options.

Working with experienced professionals can help you better develop the following key features

We’re Here to Help

To start preparing your organization for COVID-19 recovery or learn more about these strategies, please contact your Moss Adams professional.

Frances Roelfsema, MBA, has more than 35 years of experience in health care operations and consulting. She has held senior positions at large integrated health systems and health care consulting firms. She can be reached at 628-208-8320 or

Bob Van Gelder, MBA, RN has more than 40 years of health care experience in health care. He specializes in strategic planning, budget management, clinical operations assessments, clinical staffing analysis, and more. He can be reached at (916) 503-8276 or

Assurance, tax, and consulting offered through Moss Adams LLP. Investment advisory services offered through Moss Adams Wealth Advisors LLC.