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Manager/Sr Manager - Digital Products, Phoenix, AZ


Organization: Blue Cross Blue Shield of Arizona
Category: Senior Manager
Location: Phoenix, AZ
Date Job Posted: March 24, 2021
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Manager/Sr Manager - Digital Products

Job Description

Blue Cross Blue Shield of Arizona is a local, independent Blue Cross Blue Shield Association and a not-for-profit health insurance company headquartered in Phoenix. Founded in 1939, the company has more than 1,800 dedicated employees throughout its Phoenix, Tucson, Chandler and Flagstaff offices. Providing health insurance products, services and networks to more than 1 million Arizonans, Blue Cross Blue Shield of Arizona offers various health plans for individuals, families, and small and large businesses. Blue Cross Blue Shield of Arizona also offers Medicare supplement plans to individuals over age 65.

Blue Cross Blue Shield of Arizona helps to fulfill its mission of improving the quality of life of Arizonans by delivering a variety of health insurance products and services to meet the diverse needs of individuals, families, and small and large businesses as well as providing information and tools to help individuals make better health decisions.

Internal use only-Grade 32-34

Our Customer Experience and Digital Products team is focused on aligning experiences with customer needs while innovating both the everyday moments and the ones that matter the most. The Senior Manager of Digital Products will be responsible for the delivery of exceptional customer and stakeholder digital experiences. In this role the Senior Manager of Digital Products will lead a team of product owners, product specialists, and UX designers through coaching and strategic planning with an enthusiasm to learn, appreciation for high quality visual design, and an interest in innovative technology. An ideal candidate will have hands on UX experience and a proven track record of collaboration, coaching, and building high performing teams.

  • Manage a diverse team under general direction of the VP of Digital and Customer Experience with testing, planning, and analytical responsibilities for a portfolio of technology products.
  • Synthesize, align, prioritize and roadmap consumer and market expectations with business requirements to deliver high-quality, continuously improved, sustainable technology solutions that support outstanding customer and employee experiences
  • Lead all business activities related to the planning, oversight, and management of all digital products and related projects. Oversees the creation and/or maintenance of product vision and product roadmaps.
  • Lead a team of product owners, product specialists, and UX professionals and overseeing their performance and activities in support of delivering value to our customer.
  • Lead strategy development and execution of UX design and user research for all digital products including web and mobile.
  • Work with and influence cross-functional leaders and their management around digital strategy, product needs, and other related topics.
  • Maintain alignment of product portfolio with all other technology roadmaps and products to deliver cohesive and integrated experiences.
  • Convert business ideas, customer/stakeholder needs, and research into customer-oriented solutions.
  • Translate emerging customer/stakeholder needs and technologies into actionable business terms and associated plans.
  • Communicate and present team strategy, solutions, roadmaps, and other related information to senior leadership.
  • Provide leadership and mentorship to team members in the areas of strategy, external research and benchmarking, best-practice analysis, business analysis, and implementation of digital solutions.
  • Develop and manage consistent, ongoing, and thorough testing strategies for all digital products.
  • Oversee the process of prioritization for all feature requests, enhancements, or defects for digital products. Evaluate any associated business case and solution to ensure alignment with the strategic direction of both the product vision and the company objectives.
  • Review and consult on design and content of all digital products to ensure consistency across various platforms.
  • Maintain a significant role in defining organizational strategy for UX, digital transformation, and digital product management.
  • Educate and influence business and segment owners on the most effective use of digital solutions for customer/stakeholder issues from both a short-term and long-term perspective.
  • Establish, manage, and report KPIs for each product team in order to clearly communicate the progress towards specific goals.
  • Track and report on product and team KPIs, develop action plans to improve performance and experience as necessary.
  • Establish short and long-term individual and team goals in accordance with overall company objectives and divisional strategic planning.
  • Maintain documented team policies and procedures, create new policies and procedures if necessary.
  • Assume responsibility for identifying resources and training needs while fostering opportunities for employee growth.
  • Deliver quality, error-free work to internal and external customers and stakeholders.

Level 1

  • 4 years-Digital product ownership, website management, digital marketing, or technology.
  • 4 years-Experience in with Agile principles working in a scrum or Kanban team environment
  • 2 years-Working with personas, user flows, and product/feature roadmaps
  • 2 years-Experience with user-centered design for mobile/web apps or large, content-rich consumer sites

Level II

  • 6 years-Digital product ownership, website management, digital marketing, or technology.
  • 6 years-Experience in with Agile principles working in a scrum or Kanban team environment
  • 4 years-Working with personas, user flows, and product/feature roadmaps
  • 5 years-Experience with user-centered design for mobile/web apps or large, content-rich consumer sites
  • 4 years-Managing, mentoring and coaching direct reports

Required Education

Bachelor’s Degree in Marketing, Human Centered Design, Computer Science, Information Systems, Business or related field.

Preferred Work Experience

Level 1

  • 6 years-Digital product ownership, website management, digital marketing, or technology.
  • 6 years-Experience in with Agile principles working in a scrum or Kanban team environment
  • 4 years-Working with personas, user flows, and product/feature roadmaps
  • 5 years-Experience with user-centered design for mobile/web apps or large, content-rich consumer sites
  • 2 years-Managing, mentoring and coaching direct reports

Level II

  • 10 years-Digital product ownership, website management, digital marketing, or technology.
  • 8 years-Experience in with Agile principles working in a scrum or Kanban team environment
  • 8 years-Working with personas, user flows, and product/feature roadmaps
  • 7 years-Experience with user-centered design for mobile/web apps or large, content-rich consumer sites
  • 6 years-Managing, mentoring and coaching direct reports

Preferred Education

  • Master’s Degree in Marketing, Human Centered Design, Computer Science, Information Systems, Business or related field.

Our Commitment

BCBSAZ does not discriminate in hiring or employment on the basis of race, ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other protected group.

Imagine doing life-changing work and helping more than one million Arizonans live healthier and longer lives. That’s the kind of satisfaction you’ll find when you work here. Our exceptional teams in Phoenix, Tucson, Chandler, and Flagstaff have been transforming healthcare for more than 80 years. Explore what's possible with a career at Blue Cross® BlueShield® of Arizona

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